
BENJAMIN MENDOZA
ENGINEERING/ PROTOTYPES/ BRANDING/ DESIGN/ CONSULTING
DISNEY • PIXAR • LUCAS FILM
MARVEL • FOX • HASBRO • MGA

LOGO / IDENTITY
Creating a logo and or an identity for a brand is the most crucial part of a business. Below are a few examples of identities I have developed. Conveying a message with symbolic imagery and or type requires a strategic approach. Not understanding the basic fundamentals of brand integrity is one of the biggest mistakes you can make. I like to take the agency approach in process. Researching demographics, competitor trends, my expertise of color theory and consumer psychology are just a few of the skills I can offer my clientele.

EVOLV_CBD oil.
The client was very passionate about the healing power of CBD oil. Like a rebirth of life. Healing with a natural approach. I felt the passion and the logo in fact evolved into one of my favorite logo projects to date.

PRIME
This logo was originally designed for a tax company rebrand. The client bailed on the rebrand project due to personal reasons. However the logo was strong. I am using this as an example of how treatments change the feeling completely. The logo transforms from corporate to extreme sport with some of my custom photography and custom brushes.

SLANGAH_Los Angeles
This is one of my favorite projects. This lifestyle/Apparel brand was dreamed up on BetaMax. As a child born in 1980 this was a chance to revive the fast life on a lo-fi canvas. With nostalgic custom typography and illustrations to remind the consumer of the glits and the fast life that was the 80's. Flashy clothes, fast cars and Cali sunshine.

D&Q_Tax and Consulting
Helping a family friend transition on their own in the early part of my career was one of my most memorable moments. The business is still going strong. Allowing for multiple ventures and design projects in various industries. I have had a long standing relationship with this client. We have had multiple projects together. We continue to find new ways to create income while having fun.

SLANGAH_Apparel
Hand drawn apparel typography at its beginning phase for the apparel and lifestyle brand. Icon elements with nostalgic 80's aesthetic for web and social media. I also produced the music for the mixed tape on the brands Youtube channel.

FIT_Force Impact Technologies
I had the pleasure of helping a young eager company create an identity for their life saving device. This device is designed to enable athletes to detect concussions on the spot and monitor a subject via a smart phone. The letters were slanted to show action and appeal to a sporty demographic. The dotted "I" also lends itself as a subtle hint to a human being protected. Sheltered and guarded in the center.

MGM_Music Producer
Created this branding for a diamond selling producer/songwriter.